Goldfaden MD is the first physician strength, natural skincare line in the industry. Their products are the perfect marriage between nature and science and promise real results. As the latest addition to Naturisimo, we wanted to catch up with the brand to find out more about their driving forces and how they set a new clean beauty standard.
Can you describe Goldfaden MD in one sentence?
We are the first dermatologist developed, naturally inspired skincare brand.
Who is Goldfaden MD for?
Both men and women looking for daily skincare solutions to common skin concerns including; dull complexion, blemish-prone skin, uneven skin tone, dehydration, and fine lines and wrinkles, to name a few.
Our problem-solving skincare remedies target a range of specific skin concerns inspired by treatments developed in Dr. Goldfaden’s South Florida dermatology practice. Same results, but no appointment required.
What was the reason for wanting to create a skincare line?
I have always been a creative yet clinical thinker when it comes to medical solutions, so problem-solving for my patients naturally steered me toward product development. I remember developing formulas for my wife and young children as they began to encounter various skin issues—it was a genuine and instinctive passion.
When I began practicing in the late 60’s, the anti-aging movement hadn’t really begun on a medical level, and most patients sought in-office procedures as the first line of defense. As I gained experience in private practice, I realized just how significant preventative at home skin care could be for my patients and how it could hopefully reduce their need for more extreme corrective measures in-office. There was a void in the skincare marketplace of products that delivered visible anti-aging benefits but that could be tolerated by sensitive, post surgical, and allergic skin types. It was clear to me that the world needed a serious yet chemically clean line they could trust, and Goldfaden MD would be the answer.
What makes Goldfaden MD different from other skincare lines?
Goldfaden MD is the first Dermatologist-developed, naturally inspired skincare brand on the market. It truly bridges what was once a gap between natural luxury and physical strength/dermatologist formulated skincare. It fills a huge void within the beauty space and one that consumers increasingly demand– they want clean products of the highest quality that deliver on their benefit promise; it’s as simple as that.
How do you source your ingredients and decide what to avoid?
Natural active ingredients with unique treatment benefits are being introduced almost daily, so we are constantly working to stay at the forefront of discovery by working with ingredient manufacturers and farmers from all over the world in search for innovative and effective natural skincare ingredients for our formulas.
Our skin is the largest organ of our body so it’s important to be familiar with what we are putting on our skin and stay away from harsh, toxic chemicals, colors, alcohol, mineral oil, silicones, and fragrances which are also some of the leading skin irritants on the market.
Chemicals, artificial colors, and fillers in skin care products and makeup can cause redness, irritation, and breakouts. Many people are even allergic to chemicals commonly found in conventionally produced products. Natural makeup, skin care products, and body products work with your skin instead of against it. The integrity and purity in plant and botanically-derived ingredients—the high level of vitamins, minerals, essential fatty acids, amino acids, antioxidants, enzymes, natural sugars, and more—provide a vital spectrum of benefits for the skin without being compromised by fillers and inactive ingredients which allow for the treatment actives to provide the most abundant of its treatment benefits within topical formulas.
How does your ethos align with that of Naturisimo?
Goldfaden MD is dedicated to the love and passion for skincare and a healthy lifestyle. All of the products are developed naturally, without harmful ingredients to deliver results.
We are so excited to have Goldfaden MD on board with us here at Naturisimo and we can’t wait to hear what you think.