The Scentered journey began in 2011, inspired by Lara Morgan’s experience using aromatherapy to keep her balanced and sane whilst she built a global business and raised a family. Joining forces with Fay Pottinger brought a lifelong passion for natural therapies and an unrelenting drive for formulation integrity and product performance, together with a shared desire to create an elegant and unique range of mood therapy products to support and empower women to be the best they can be. We sat down with them to find out more about what their products do and how they’ve built up a cult following.
Scentered is a solution-led, lifestyle-focused brand, what are the main concerns you target with the range?
Scentered has modernised the ancient art of aromatherapy. Everyone has their own challenge (or two!) so we have created a line of six 100% natural aromatherapy balms – Sleep Well, De-Stress, Focus, Escape, Love and Be Happy – to help one and all address issues such as sleep, fatigue, stress, anxiety, grief, relaxation and motivation. The balms can be used individually to target a specific need or layered, as a personal mood and lifestyle support ‘toolkit’ to help one deal with whatever life throws at you.
In what ways are Scentered’s products different to other Aromatherapy brands on the market?
It was always our aim to realise the dream of 100% natural mood therapy, make it more accessible, easy to use and totally portable. Lara Morgan, Scentered’s co-founder, created her own Survival Kit of aromatherapy oils in her previous role as CEO of Pacific Direct – in fact, their efficacy led to the birth of Scentered. She also discovered that most of the aromatherapy products on the market are oils and as a consequence-they leak! Scentered’s balms are a rich blend of moringa and shea butter to ensure a non-greasy finish on the skin and long-lasting fragrance delivery. This also means they are leak and spill proof-so perfect for the back pocket or popping in your bag. Finally, they smell heavenly! This is because, developed with leading British perfumers, each fragrance contains up to 25 essential oils and botanicals, and has been professionally blended to deliver a uniquely glorious natural perfume.
These days a lot of people are feeling burned out from the pressures of daily life, what 3 products would you recommend to them?
The answer lies in the regular use of the balms with the essential oils that have been proven to help alleviate the symptoms. Woody oils, like Sandalwood and Cedarwood, are grounding and help us to feel stronger and more comfortable in our own skin, promoting feelings of self-confidence and self-esteem.
Citrus oils such as Grapefruit and Orange are naturally uplifting, boosting our general mood and positivity, which leaves us feeling happier about ourselves. YlangYlang Essential Oil balances the emotions, is sensual and soothing to both body and mind.
Clary Sage and Rosemary promote mental clarity, which reduces negative mental chatter, leading to a stronger sense of purpose, focus and action.
Scentered makes it easy to find the solution in their blended balms- just be guided by the balm names!
DE-STRESS: To ease everyday tensions, soothe the mind and lift the spirits. A combination of calming Chamomile, uplifting Neroli and Mandarin, a natural sedative for the nervous system.
BE HAPPY: This is just ideal for days when you’re feeling less than your best and in need of an extra lift. A natural way to brighten your day, lift your mood and boost positivity. A sparkling, aromatic citrus blend with invigorating Pink Grapefruit, relaxing Lemon Myrtle and stimulating Spearmint.
FOCUS: To help you perform your best at work, in sport or in an exam. Memory-boosting Rosemary, cognitive task sharpening Peppermint and clarifying Clary Sage relieve mental fatigue and promote concentration and clarity of thought.
What are the main ingredients in the ‘Sleep Well Therapy Balm’ and why is it so effective in quietening the mind and aiding in a deep sleep?
The Sleep Well balm contains a blend of many essential oils including Lavender, which is calming, relaxing and restorative, as is the soothing Chamomile Essential Oil. Palmarosa Essential Oil settles the nervous system and supports deep sleep. YlangYlang also soothes the mind and body whilst balancing emotions. The regular inhalation of the Sleep Well balm at bedtime will help aid rest and relax. Good sleep can help keep stress at bay, aid clearer thinking and enable us to handle unexpected problems more easily.
How would you like to see the brand evolve in the next 3 years?
Our aim is to harness the natural power of plants to naturally restore lifestyle balance. Wellness trends are so much on the rise with attention paid to the importance of everything from mindfulness, the value of good breathing and the benefit of slowing down as we become more aware of the importance of self -care and time to Stop Inhale Reset. Hopefully, Scentered will one day become the natural go-to wellbeing solution selected over poor quality snacks and sugar based consumables at till points.
How do you ensure that the ingredients you source are 100% natural & sustainable?
We are committed to using only the finest natural ingredients and therapeutic grade essential oils. Each Scentered balm has been tested and retested to ensure it is of the highest quality and usability. None of our products is launched until we are 100% happy with the ingredients, scent and consistency.
As a natural product, the ingredients we leave out are just as important as those we put in. We do not use parabens, PEGS, SLS, glycols, petrochemicals, phenoxyethanol, silicones, synthetic fragrances or colours, or any other synthetic ingredients. We do not test our products on animals, and we never will.