Andreas Vural, founder of Happy Plugs stopped by to talk to us about how he’s shaking up the headphone industry with good looking headphones that you’ll actually want to wear.
It all started with a love story… I grew up in Sveg, a small town in the northern part of Sweden with a keen eye for design and fashion. I moved to Stockholm to be closer to the realm of design and chase my entrepreneurial dream of making a mark in the world of fashion. I found a way to combine my life’s passions: fashion, design and music. And it was love that set it all off.
Happy Plugs was born at the end of 2011 when I was looking for a pair of pink headphones for my girlfriend. I didn’t have any luck, so I took the matter into my own hands and painted a pair of headphones myself. And she loved them! I realised there was a gap in the market and there was room for (well-designed) fashion-forward and affordable headphones that went beyond functionality. From this belief, Happy Plugs was born.
Designed in Sweden
All our products are designed in Sweden, known for its vibrant fashion and music scene. The Happy Plugs brand was born with the ambition of transforming essential tech accessories into fashion must-haves. We want to keep it pure and elegant, fashion and style are delivered through each of our products down to our unique branding.
What Makes Happy Plugs Different
Packaging: Award-winning, so different from everything in the industry
Price: Affordable, buy one product every month, to build a wardrobe for mix and match
Fashion Electronics: We’re not only a company making premium quality consumer electronic products – we’re a fashion and lifestyle company
Target Group: We are unisex but we target the female target group – nobody’s targeting a female-focused consumer in the electronics industry. We’re adding a new revenue stream to retailers.
In Store Concept: We make stores more attractive with our merchandising